This program offers an accelerated, one-year master's degree in management for mid-career professionals who want to discover what's next for their careers. “Be Disruptive" portrays both the impact of the program on its students and the unique persona of an MSx student. During the concept stage the team discovered that many MSx alumni experienced personal transformation as a result of the program. We identified three alumni to feature who have successfully disrupted the status quo in very distinct ways.
The ad ran in the Economist, MIT Sloan Management Review, Stanford Business magazine and Stanford magazine. The goal was to increase the pool of applicants and the result was a 70% increase in started applications.
Art Director: Linda McCulloch
Photographer: Elena Zhukova
Designer: Julia Fough
Photographer: Elena Zhukova Designer: Julia Fough Writers: Imagineering